Aim:

To capture the eternal struggle of lipstick lovers—why choose one when you can own the whole damn shelf? This film should celebrate the joy of switching shades, moods, and personas with a swipe. It’s not just lipstick—it’s a vibe.

Brief:
Maybelline wants a film that speaks to every girl who’s ever spent 20 minutes picking between Fiery Red and Mellow Mauve—and still walked out with both. It’s playful, relatable, and rooted in one truth: lipstick isn’t about looking good, it’s about feeling like you. The visuals should be vibrant, full of transitions, movement, and personality—with each shade representing a different mood or moment.

Our Take:
We’ll treat this like a mood swing in motion—quick, quirky, and dripping with charm. Think bold text overlays, snappy edits, close-ups that make you want to swipe right (on lipstick, obviously). No voice over preaching beauty standards—just energy, color, and that cheeky smile that says, “Yeah, I got five shades. So what?” Because choosing one? That’s just bad math.